Because it's nearly Christmas....

Print Work

Two Print Products: Digipak (minimum of 4 panes - 6 would be good, though) and Print Magazine Advert for the release of the digipak.

Produced individually.

Each marked out of 10.

Along with your video, these will make up a promotions ‘package’, so all your work will need to be similar in visual theme and recognizable as promoting the same artist.

Good marks come from:
• Using a recognisable ‘house style’ which is appropriate for genre/audience
• Paying attention to detail – e.g. including credits and record label logos
• Taking a range of good quality photos and not repeatedly using the same one.
Here's the mark scheme for print work:

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• awareness of conventions of layout and page design


• awareness of the need for variety in fonts and text size


•  accurate use of language and register


•  the appropriate use of ICT for the task set


•  appropriate integration of illustration and text


•  framing a shot, using a variety of shot distances as appropriate


•  shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting


•  manipulating photographs as appropriate, including cropping and resizing.

You should be researching print work and preparing for print production by blogging about:
Layout / mock-ups / flat plans
Photography
Fonts
Colour schemes
Mise-en-scene...etc

Refer to the handout on Moodle for more detailed advice on research and planning tasks.

For some inspiration look at the links below:
http://www.popphoto.com/gallery/100-best-photo-album-covers?i=64253&s=17

http://www.musicradar.com/news/guitars/the-50-greatest-album-covers-of-all-time-444093

http://en.wikipedia.org/wiki/Grammy_Award_for_Best_Recording_Package

http://design.tutsplus.com/articles/typography-album-covers--psd-11446

http://www.bestartvinyl.com/previous-winners/2013.html

Another A Grade Music Video

The A Grade Mark Scheme

Level 4 32-40

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene

• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects

• recording and editing sound with images appropriately.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

Louise's video of the week

Past Student Music Videos

 Level 4  35/40


Level 4 - 32/40




 Level 3 3/40

How to shoot a music video....

Some good advice / tips on how to film the performance and narrative section.

Are you interested in film making????

There are some fantastic opportunities available for those of you who are interested media / film related careers.

You can find out more information using the links below:

http://www.bfi.org.uk/education-research/5-19-film-education-scheme-2013-2017/bfi-film-academy-scheme

http://www.bfi.org.uk/education-research/5-19-film-education-scheme-2013-2017/bfi-film-academy-scheme/bfi-film-academy-residential-programme-adsv

http://callingtheshots.co.uk/bfi-animation-camp/

http://www.bfi.org.uk/education-research/5-19-film-education-scheme-2013-2017//bfi-film-academy-scheme/bfi-film-academy-residential-programme-craft-skills

http://www.bfi.org.uk/education-research/5-19-film-education-scheme-2013-2017/bfi-film-academy-scheme/bfi-film-academy-uk-network-programme

http://www.filmworkshop.com/residential

A competition that some of you might be interested in....

Here's the link:
http://www.internetmatters.org/educate/schools/antibullying-song-competition.html#competition-for-secondary-schools

Article on coming up with ideas for music videos

Corin Hardy is a filmaker and music video director. He wrote an article for Media Magazine on coming up with ideas for music videos.
 
http://www.corinhardy.com/media-article/

Examples of good audience profiles

Audience profile from rturner93

Audience profile from rturner93

Blog posts to complete this week....

1. Create a pitch for music video.
In class we have been working on your music video pitches. To complete the pitch you need to refer to the Pitch handout and the good student examples in the blog post below.

2. Generating ideas using lyrics.
Synaesthesia– seeing the sound in your head. Print off a copy of the lyrics, stick them onto a piece of sugar paper and work together as a group to explore possible ideas.

3 . Create a moodboard for music video.
The moodboard will reflect your initial ideas for your promotional package. Your moodboard should be informed by:
 

4. Research the institutions that might produce and exhibit your music video.
Research the production institutional context of a music video that is of a similar genre to yours. Try and find out:

• The record label
• Music Video Budget
• Anything else about the production of the video e.g. use of special effects / stars / notable directors.

Next, consider the various platforms that your audience could consume your video. Traditional Media V New Media would be a good starting point.
Try to use key terminology when explaining where they might watch the music video e.g.:

• Web 2.0
• Technological convergence
• User generated content

5. Outline the target audience for your music video and post this on your blog.
Use the profile on your pitch as a starting point and add more depth to. Try to make the post really visual.

Go to
http://www.uktribes.com
http://www.findyourtribe.co.uk
http://tribes.channel4.com/

Use them to define your perfect audience member.
Create a complete picture of your audience member, from clothes to the food they eat, music they listen too. 

 

6. Grade booster extension on theoretical approaches to genre.

You can find this on YourSpace / Moodle.

 

 

Student Pitch Examples

The pitch from GraceGrier

Research and planning tasks to complete this week....

Pool D are blogging about 'redundancy and entropy' Pool F should have already done this.

Other posts to complete this week:

1. Creativity
These are some of the videos that we referred to during our discussion on creativity




2. Music video mood boards

Create a moodboard which reflects your initial ideas for your promotional package. Your moodboard should be informed by: Research of existing products (music videos) and the creative tasks you completed.


3. Using the lyrics to generate ideas

Use the lyrics to generate ideas. – seeing the sound in your head. Print off a copy of the lyrics, stick them onto a piece of sugar paper and work together as a group to explore possible ideas.

 

In the single lesson we will talk about audience profiles and how to complete your music video pitch.

Stars and Stardom Grade Booster

Grade booster stars and stardom from lou80

Tasks to complete by our double lesson next week....

8 September	Introduction to coursework brief	Research unsigned artists.
		Research how an artist / band creates a coherent promotional package: video, digipak & advert.
		Set up blog & introduce coursework brief.
		Explore function / purpose of music videos (moodboard and wordle)
		Textual analysis of music video.
15 September	Research and planning	Post action plan on blogs.
		Ask permission from copyright holder.
		Identify conventions of music genre.
		Apply Andrew Goodwin’s Theory.
		Analyse redundant and entropic features of music videos.
		Extension Task: Complete grade booster on Stars and stardom.