Article on coming up with ideas for music videos

Corin Hardy is a filmaker and music video director. He wrote an article for Media Magazine on coming up with ideas for music videos.
 
http://www.corinhardy.com/media-article/

Examples of good audience profiles

Audience profile from rturner93

Audience profile from rturner93

Blog posts to complete this week....

1. Create a pitch for music video.
In class we have been working on your music video pitches. To complete the pitch you need to refer to the Pitch handout and the good student examples in the blog post below.

2. Generating ideas using lyrics.
Synaesthesia– seeing the sound in your head. Print off a copy of the lyrics, stick them onto a piece of sugar paper and work together as a group to explore possible ideas.

3 . Create a moodboard for music video.
The moodboard will reflect your initial ideas for your promotional package. Your moodboard should be informed by:
 

4. Research the institutions that might produce and exhibit your music video.
Research the production institutional context of a music video that is of a similar genre to yours. Try and find out:

• The record label
• Music Video Budget
• Anything else about the production of the video e.g. use of special effects / stars / notable directors.

Next, consider the various platforms that your audience could consume your video. Traditional Media V New Media would be a good starting point.
Try to use key terminology when explaining where they might watch the music video e.g.:

• Web 2.0
• Technological convergence
• User generated content

5. Outline the target audience for your music video and post this on your blog.
Use the profile on your pitch as a starting point and add more depth to. Try to make the post really visual.

Go to
http://www.uktribes.com
http://www.findyourtribe.co.uk
http://tribes.channel4.com/

Use them to define your perfect audience member.
Create a complete picture of your audience member, from clothes to the food they eat, music they listen too. 

 

6. Grade booster extension on theoretical approaches to genre.

You can find this on YourSpace / Moodle.

 

 

Student Pitch Examples

The pitch from GraceGrier

Research and planning tasks to complete this week....

Pool D are blogging about 'redundancy and entropy' Pool F should have already done this.

Other posts to complete this week:

1. Creativity
These are some of the videos that we referred to during our discussion on creativity




2. Music video mood boards

Create a moodboard which reflects your initial ideas for your promotional package. Your moodboard should be informed by: Research of existing products (music videos) and the creative tasks you completed.


3. Using the lyrics to generate ideas

Use the lyrics to generate ideas. – seeing the sound in your head. Print off a copy of the lyrics, stick them onto a piece of sugar paper and work together as a group to explore possible ideas.

 

In the single lesson we will talk about audience profiles and how to complete your music video pitch.

Stars and Stardom Grade Booster

Grade booster stars and stardom from lou80

Tasks to complete by our double lesson next week....

8 September	Introduction to coursework brief	Research unsigned artists.
		Research how an artist / band creates a coherent promotional package: video, digipak & advert.
		Set up blog & introduce coursework brief.
		Explore function / purpose of music videos (moodboard and wordle)
		Textual analysis of music video.
15 September	Research and planning	Post action plan on blogs.
		Ask permission from copyright holder.
		Identify conventions of music genre.
		Apply Andrew Goodwin’s Theory.
		Analyse redundant and entropic features of music videos.
		Extension Task: Complete grade booster on Stars and stardom.